In the upgrading and transformation of woolen sock products, the R&D team has made comprehensive breakthroughs from raw material selection to process innovation. In terms of raw materials, we have abandoned the previous single ordinary wool and instead used ultra-fine Merino wool from Australia - this wool has a diameter of only 11-15 microns, a delicate and soft touch, far exceeding the comfort of ordinary wool, and has better warmth and breathability. Even when worn in hot summer, it can effectively avoid the problem of stuffy and sweaty feet. In terms of craftsmanship, the R&D team innovatively adopts a double-layer fabric weaving process, and the inner layer of the socks is made of soft wool fibers that are tightly woven to enhance wearing comfort; The outer layer is made of reinforced synthetic yarn to enhance the wear resistance and elasticity of the socks, making them both soft, comfortable, and durable. In addition, the team also carried out special reinforcement treatment on the toe and heel of the socks, by increasing the yarn density, solving the pain points of traditional wool socks that are prone to toe breakage and heel slippage, further enhancing the practicality of the product.
While continuously upgrading our woolen socks, we have not stopped here, but actively expanded our woolen product categories and successfully developed a series of high-quality products such as woolen gloves and woolen T-shirts. Among them, the wool gloves are made of Merino wool, which is the same as the flagship wool socks and has both warmth and practicality; The wool T-shirt innovatively adopts the blending process of wool and modal, while retaining the warm and breathable characteristics of wool, adding modal fibers to enhance the elasticity and drape of the fabric, making the wool T-shirt suitable for daily wear and meeting the needs of light business occasions. Once these new products were launched, they quickly gained recognition from consumers with their excellent quality and precise market positioning, becoming a new growth point for the company's performance.
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