Time flies, and we are about to step into the year 2026, brimming with opportunities and challenges. Amid the waves of consumption upgrading and industry transformation, as a sock manufacturer dedicated to quality, we base our efforts on market demands, clarify our development direction, and formulate the following annual objectives and implementation plans, embarking on a new journey toward quality life with consumers worldwide.
The core objectives for 2026 focus on three key dimensions: first, product upgrading to increase the proportion of functional socks and develop 3-5 market-leading products; second, brand enhancement through omnichannel operations and promotion to boost brand awareness; third, green development by establishing eco-friendly material production lines and fulfilling sustainability commitments.
To achieve the aforementioned goals, we will advance four major strategic initiatives. In terms of product innovation, we will assemble a specialized R&D team to delve into functional technologies, focusing on the development of high-performance products such as antibacterial and odor-resistant, moisture-wicking, and sports-supporting items. Additionally, we will introduce environmentally friendly materials like regenerated cellulose fibers and bio-based materials to meet consumers' dual demands for health and sustainability.
At the channel optimization level, the focus is on strengthening the core infrastructure of independent websites, upgrading user experience, adding personalized customization modules and intelligent recommendation features to enhance conversion efficiency. Online, we collaborate with social media platforms such as YouTube, Instagram, and Facebook, expanding brand influence through KOL partnerships and short-form video content marketing. Offline, we expand global exhibition layouts, deepen cooperation with premium distributors, and build a comprehensive omni-channel network combining "online direct sales + offline empowerment." Additionally, we improve cross-border logistics and after-sales systems to achieve 72-hour delivery services in key markets.
Quality and sustainable development go hand in hand. We will establish a more stringent quality control system, achieving full traceability from raw material procurement to production and delivery, ensuring compliance with international safety standards. We will advance the digital transformation of production workshops by introducing AI-based sampling and intelligent scheduling systems to enhance production efficiency and flexible manufacturing capabilities. Additionally, we will launch a green production initiative, optimize wastewater treatment processes, reduce energy consumption, and actively respond to the global low-carbon development call.
In 2026, guided by the philosophy of "Quality Empowers Life, Innovation Leads the Future," we will continue to deepen our expertise in the sock industry, rewarding consumer trust with superior products and attentive service. We look forward to collaborating with you to embark on a new chapter of quality living!
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